Hello to all my readers! I’ve been missing from the blog for a while, but I’m so glad I get to take the time to chat with you today about something that’s been on my mind and in my heart for a while: it’s my “why” as a blogger. How could I understand my brand (or begin rebranding) without even knowing why I blog?
Why You Need a “Why”
Your “why” is the reason you even started blogging in the first place. Your “why” is your primary purpose and main goal that you want to achieve with your blog and influence.
Well, when I started this blog 3 years ago, I had NO CLUE what blogging was really about! I started after seeing other bloggers online and on Instagram, not because I wanted to make money, but because I felt it would be a good creative outlet for me. Dance, drama, painting, sewing, writing, I loved it all, but this felt like an untapped facility. I jumped into my blog without even knowing what I was doing, to be honest. I stumbled through figuring out how to do “the blogging thing” with no direction, no goals, and no WHY. I was just blogging for fun – for myself, and no one else.
Fast forward to this past summer, and so much in my life has changed. Namely, I have learned a whole LOT by becoming not only a member of Style Collective, but from working there! I really wish that I had all of the knowledge that I possess now about blogging, because I definitely would have started off differently. But, it’s never too late to go back and discover your purpose, right?
I found myself asking “Why do I blog?” Not to mention, there were times when my husband was asking the same thing. Originally, I blogged to give myself a hobby and creative outlet (and I thought it would be cool!) but I had no goals and no vision for the future, much less how I was going to accomplish it.
So WHY do I blog.
The Journey to Finding my Why
Well, I thought and thought. And thought. That is why I have been so absent – I needed to rediscover my purpose in this space. I remembered back to 9th grade, when I took the PSAT and it gave me my “ideal career” results. Nurse, social worker, teacher. In short, I was meant to help people. I didn’t particularly like the results at the time (I had a mind to be a successful stage actress, or a NYFW designer), but now looking back on my life and career path, it was an obvious fit. I was meant to help people. And to top that, not only am I good at it, I enjoy helping people and find fulfillment in it. Coaching, teaching, and now continuing my calling by helping bloggers grow through Style Collective. So, that same spirit needs to be reflected in my space here on my blog.
When you remain true to your “why,” you have a clear direction for the content you’re creating, because you have a guiding purpose.
My “why” is to help others.
So why would people even want to read my blog if I wasn’t delivering anything more than a diary? The truth is, it’s important not to be an echo, but a voice. I had become an echo of what I thought a blogger should be, and not my authentic self.
What could I offer my readers that is unique to me, and my life? I love fashion, but I’m not being true to myself when I only do fashion posts (who gets dolled up everyday when you work from home? Not me!). I love DIY, but I really don’t have the time or passion to do it on a consistent basis – it’s more of an “as needed” occurrence. I love to cook, travel, and decorate my home – these are all things that make me who I am. I have had many struggles, and unique life experiences that I can share. I am an authority on my own life, right?
The point is, there are tons of fashion/lifestyle/mommy bloggers out there – but only one ME.
When I started, blogging was a hobby, but it was more than that. It was a reason for me to get all done up, to put myself together, and to focus on creating my own goals. My life has changed since then, just as it does for everyone, and since my blog is a reflection of my life and experiences, my blog should change with me, too. I want to align with my “why.” Everything I post should accomplish that main goal or primary purpose in some way: to help.
I possess authority in many things through my life experiences and educational background. I can’t give you advice about flying a plane, but I can help you through the milestones of pregnancy, motherhood, fertility struggles, home decorating, life organization, early childhood education & special education, products, cooking, hosting, and being a work-from-home mom. The Miami Rose will embark on a new mission in alignment with my purpose of helping my readers and providing you all with something that can help you, whether it is a product review of an item I wholly endorse, or the ultimate travel guide for hitting the road with a baby!
Rebranding an Image
Along with a new purpose and direction, comes a new look. Who doesn’t love a makeover? So, I will be gradually undergoing some site changes over the next couple of months, and unveiling new topics, features, and images. I’ll even be revamping some old (and dearly loved) posts along with presenting new, helpful content.
Why would a blogger rebrand? Why would a blogger even brand in the first place, you also ask? Well, in my next post I’m going to talk about what branding is and why it is important to develop a personal brand as a blogger.
Thank you to all of you who have stuck by me from the beginning, and accepted that this is a journey, not a pre-set experience. I’ve always aimed for my blog to reflect my life, and this is another step in the direction to remaining authentic.
P.S. I want to thank Annie Spano, the founder & CEO of Style Collective – and my amazing BOSS – for constantly giving me the new knowledge I need to refine my blogging journey; and to my husband, for giving me the confidence and support I need every day to be brave and do what I know is right in my heart (and not care what the haters think).
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